Director, Brand Go-To-Market (GTM) Team - Estée Lauder Global

Position Overview: The Director for the Brand Go-To-Market Team at Estée Lauder Global will be the beacon guiding our brand's strategic evolution on a global stage.
This role requires visionary leadership, a commitment to innovative practices, and a deep-seated passion for luxury beauty.
With a focus on collaborative efforts, this role will work intimately with cross-functional teams, corporate departments, and regional offices to curate strategic partnerships, conceptualize brand activations, and deepen the resonance of our brand's rich heritage and consumer-centric values on a global scale.
Key Responsibilities: Strategic Leadership: Architect sophisticated global marketing strategies that solidify Estée Lauder's status as a luxury icon in the beauty sector.
Direct community-centric initiatives that merge the brand's sophistication with innovative approaches, ensuring global resonance.
Brand Campaigns & Activations: Craft community campaigns that radiate artistry, sophistication, and the aspirational ethos of Estée Lauder, targeting distinct consumer segments with compelling narratives that extol the transformative essence of our products.
Expand the brand's allure to enthral new global audiences, reinforcing our dominance in Prestige beauty.
Oversee the brand's equity across every consumer interaction and apply a broad toolkit of methods to enhance the consumer-brand relationship.
Lead Consumer Marketing strategies for seasonal launches, focusing on pivotal activation touchpoints and social media narratives.
Innovation & Partnerships: Spearhead strategic partnerships that echo the brand's legacy while advocating for ground-breaking consumer solutions.
Collaborate with corporate teams to embed innovative solutions across consumer touchpoints, enhancing brand reputation and appeal.
Team Leadership & Culture Building: Foster a culture of innovation and strategic, consumer-focused thinking within the team.
Mentor team members, emphasizing collaboration and adherence to Estée Lauder's core principles.
Achieve synergy with corporate initiatives for a unified brand marketing vision.
Global Marketing Planning and Regional Alignment: Serve as the Global Brand lead for the ELC Marketing Calendar Alignment, facilitating an early synergy between Global and Affiliate sectors on program priorities and providing visibility into A&P spend for brand growth.
Elevate global marketing strategies by leading communication across regions, promoting collaboration, and knowledge sharing.
Leverage collective insights, best practices, and regional expertise to guarantee consistent brand messaging and optimize resources.
Engage intimately with Region Leads, offering strategic direction and innovation for resource planning and investment.
Decipher regional pain points and orchestrate alignment of goals across the matrix to streamline global efficiencies.
Qualifications Over 10 years of expertise in brand management or related fields, with demonstrable experience in crafting GTM strategies.
Global leadership proficiency, with a history of steering cross-functional teams.
Comprehensive understanding of the luxury beauty landscape.
Outstanding analytical, communication, and presentation aptitudes.
A track record of forging high-value strategic collaborations.
Expertise in community-driven campaigns and activations, with a sharp eye for market trends.
The anticipated base salary range for this position is $117,000 to $202,100.
Exact salary depends on several factors such as experience, skills, education, and budget.
Salary range may vary based on geographic location.
In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others.
Many of these benefits are subsidized or fully paid for by the company.
Job: Marketing Primary Location: US-NY-New York Job Type: Standard Schedule: Full-time Shift: 1st (Day) Shift Job Number: 2316173 We are an equal opportunity employer.
Minorities, women, veterans, and individuals with disabilities are encouraged to apply.
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.
The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices.
Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.
com.